About Us

Serving the North Georgia Community for Over 30 Years

Thank you for choosing Lou Sobh Honda, part of the trusted Lou Sobh Auto Group. As a family-owned, customer-focused dealership, we have proudly served car buyers and drivers across North Georgia for more than 30 years. As the first and only Honda dealer in the area, our commitment goes beyond selling vehicles; we are a proud partner of the community, actively supporting local schools, charities, and organizations that make Forsyth County a better place for everyone.

When you visit our 47,000-square-foot facility, you can expect an award-winning customer experience built on integrity, transparency, and personalized service. We are honored to be a multi-year recipient of the “Best of Forsyth” People’s Choice Award and a consistent winner of the DealerRater Consumer Satisfaction Award—accolades that solidify our commitment to exceeding your expectations.

New Honda Vehicles for Sale in Cumming

Looking for a new Honda? Lou Sobh Honda offers the full lineup of the latest 2026 Honda models, featuring the legendary reliability and safety of Honda Sensing® technology. Whether you’re searching for the fuel-efficient Honda CR-V Hybrid, the family-sized Honda Pilot, or the all-electric Honda Prologue, our team is here to help you find the perfect match for your Alpharetta or Buford commute. We are dedicated to helping you explore every trim level and innovation so you can drive home in a vehicle that fits your lifestyle.

Quality Pre-Owned & HondaTrue Certified Vehicles

In addition to our new Honda inventory, we carry a large selection of high-quality pre-owned vehicles from a variety of trusted brands. For added peace of mind on your drives through Suwanee and Dawsonville, explore our HondaTrue Certified inventory, which includes:

• Rigorous 182-point inspections
• Extended manufacturer-backed warranty coverage
• 24/7 Roadside Assistance for total confidence on the road

No matter your budget, we have a reliable vehicle at an affordable price-point, including a dedicated selection of vehicles under $20K.

Honda Financing & Lease Options Near Alpharetta

Our professional finance team works with a wide network of trusted lenders to secure competitive auto loan and lease options. Whether you are building credit, exploring first-time buyer programs, or looking for the latest Honda lease deals, we help you find terms that fit your budget. Use our online financing application and digital retail tools to start your journey from the comfort of your home.

Certified Honda Service & Auto Repairs

Keep your vehicle running like new with expert maintenance at our state-of-the-art Lou Sobh Honda Service Center. Our factory-trained technicians provide reliable care for drivers from Gainesville to Johns Creek, specializing in:

• Lou’s Loyalty Lane for express maintenance and oil changes
• Precision brake service and tire rotations
• Expert engine diagnostics and major repairs
• Genuine Honda parts and accessories to protect your warranty.

You can easily schedule a service appointment online or visit our parts department for genuine OEM components for your DIY projects.

Experience the Lou Sobh Honda Difference

Drivers choose Lou Sobh Honda for high-quality vehicles, professional service, and a customer-first approach. Whether you’re shopping for a new Honda, exploring used cars, or scheduling auto service, our team is dedicated to exceeding your expectations every step of the way.

Visit us today at 1105 Buford Rd and discover why so many North Georgia drivers trust the Lou Sobh name for all their automotive needs.